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Who we are


WriteSmart is led by Adam Michael Segal, an accomplished writer, published author and communications consultant with 20 years of experience and specialized expertise in change management. Adam has written for The Toronto Star, National Post, Huffington Post and CBC and has worked on marketing communication campaigns for more than 50 clients. He has interviewed more than 2,000 people in his career, including more than 100 CEOs. He is also a distinguished 'ghost writer' When you work with Adam, count on a productive relationship that will yield impressive results.


Words matter. They inspire people. They engage them. And they tell a story. Adam's versatile writing styles and skills will tell your story in the most compelling way, all leading to the results you need for success. 


Want to grab people's attention? Show how you're different? Boost revenue? Then you need passionate communications. When Adam writes, readers are drawn in by the passion and power of his words. From a press release to an annual report, that passion shines through in all that Adam writes. And your readers will be moved to take action.


Outstanding  communications have a real impact on your bottom line. They connect with your ideal clients. Brilliantly brand you and your organization. Sell your products or services. Inspire people to support your cause or even join it. WriteSmart will write for the impact you need to achieve.




Every person, business and non-profit has a unique story to tell. WriteSmart crafts your story in a way that connects, inspires and leads to the results you're looking for. Our smart ways with words will ensure they'll never stop talking about you! 


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